Jewelry store NYC is a staple of every outfit, and it’s not hard to track down costume pieces for $10 at NYC’s department stores. But nestled in boutiques and gift shops are where the real gems lie-pun intended. Whether you’re shopping for presents, an engagement ring or just something pretty to add to your collection, the best jewelry store NYC have it all.

Jewelry lovers rely on the Diamond District for a huge selection of gemstones and loose diamonds, but it’s also worth checking out smaller jewelers in the city for unique pieces. For example, Broken English offers an eclectic inventory of splurge-worthy rings, necklaces and bracelets by designers from all over the world. Lori Leven’s curated inventory is influenced by years of traveling and her love of artisanal craftsmanship.

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In addition to selling diamonds, this family-owned jewelry store in SoHo specializes in custom pieces. Whether you’re looking for something traditional like a wedding band or want a bespoke ring with a twizzler-inspired swirl, this husband-and-wife team will create something to your liking. They even offer custom engraving and a special designer ornament program.

As a BBB A+ Accredited business, this gem shop in the Diamond District offers a level of transparency rarely seen in a ‘buyer beware’ industry. Customers can trust that this jeweler will fight for their best interests and protect them from scams. The staff has also helped many women navigate the complicated process of finding an engagement ring by setting a budget, briefly familiarizing them with the 4 Cs (cut, clarity, carat weight and color) and establishing their partner’s preferred ring style.