digital menu boards  give you a chance to showcase more than just your food and drink options. They can also communicate your brand, make the ordering process easier for your customers, and create a memorable interaction that will set you apart from the competition.

According to a study by 3M, customers process visuals 60,000 times faster than text. Having a digital board allows you to quickly advertise new items, promote daily features, and update prices without incurring reprint costs. For multi-location operations, you can even remotely manage your digital display from any location.

Animated visuals can really capture customers’ attention, which makes them more likely to buy. In fact, a study by Living Retail Lab found that when a digital menu board featured eye-catching animation of a glass of wine for women and an Old Fashioned Cocktail for men, sales increased 800% over the plain visual.

You can also use a digital menu board to display your pricing and explain how the order system works. This will help avoid bottlenecks and confusion. Keeping your digital menu clear and easy to read will help to keep your lines moving and improve the overall customer experience.

Revolutionizing the Dining Experience: The Rise of Digital Menu Boards in Restaurants

The most important thing to remember when designing your digital menu is that it should be on-brand and reflect your restaurant’s unique personality. Whether your restaurant is hip and trendy or cozy and welcoming, your menu should be on-brand to reflect that. The last thing you want is for your menu to look out of place and distract customers from focusing on the delicious food and drinks they’re about to enjoy.